CPGenius News Archives
Get the latest CPG industry news, trends, and tips focused on helping you improve cash flow, profitability and growth for your brand.
Trade Fund Allocation for Max Profit, IRL is Back, a 4.6X ROI for 4th & Heart, and more...
Plus: Tough tariff talk from our CEO & Dr. James Richardson gets real about the Product Innovation Trap...
Improving Trade Efficiency Key Against Uncertainties (How Marukan Did It)
Plus: AI in trade and deduction management, webinar replay available, and more tips to help CPG brands improve trade spend management and efficiencies.
Growth at all Costs is Out — So What's In?
What makes brands investible in 2025, unit economics and efficiency is cool again, Dewey's Bakery trades up, and we unpack 2024.
Losing Shelf Space, Real-Time Opportunity, a CPG Story and More
Why are brands losing shelf space? Discover how to tap into a growing shopper demographic, optimize for profitability, prep for new launches and listen to our latest inspiring CPG story.
Learning Events, Knowledge Nuggets, and Even Inside Jokes
Dive in: How to manage retail spend, how to know whether your team is ready to take on TPM, and more.
How Can CPGs Combat Ongoing Inflation and Shifting Shopper Behavior?
Battling inflation and shopper trends with RGM. Plus: Building a great field marketing program, best and worst promo tactics, the Inc 5000 of F&B, and more.
The Matrix of CPG, Trade Trifecta, Wade Yenny, and Sizzling Successes
Discover how to get ahead with trade, how sizzling oil brand Graza is setting up for success, client wins, insights from Wade Yenny, big deduction victories and more.
Deductions How-To, Demos & Data, Client Love, and More
Latest deduction management strategies & ebook; making demos count this summer; client successes & more in this month's edition of CPGenius News.
Knowledge Drops from Expo West, MDS, G2 Leader & More
MDS chooses Promomash; brands drop knowledge at Expo West; Promomash is a TPM Leader on G2; and more. Check out what we've been up to!