The savviest brands know that Brand Ambassadors are the perfect vehicle to leverage as online influencers to increase reach and drive trial through their passion for the brand/product and their trusted personal networks. But how can you measure their effectiveness? How are you connecting all those posts, likes and comments to an increase in awareness, trials, or sales? Where do you start?
That’s where this eBook comes in. We took the best of the best of our clients’ online activation programs and curated the top questions to ask in a post-campaign survey. These questions are designed to help you take a data-centric approach – including accounting for key qualitative AND quantitative factors. By asking the right questions consistently, over time, you should have a pretty clear picture of what success looks like for your program.