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Master the Shelf:
A Must-Watch, 3-Part Webinar Series for Any Brand in Natural Retail Stores

Featuring Special Guest Host Dan Lohman,
Natural Industry Strategic Advisor
Your brand has made it on to retail shelves.
Congratulations! That's the good news. The bad news is the odds are stacked against you...but you have the power to change that. It starts with a mindset shift and ends with an actionable blueprint to retail success. Take the ride with us in three 1-hour webinar sessions and get ready to Master the Shelf.

Access the Webinar On-demand


Don’t Become a Statistic:

The Big Mistake that Causes 90% of Brands to Fail at the Shelf

As many as 70-90% of natural brands eventually fail after getting on retail shelves. Why is this, and what can you do about it? In this webinar, industry veteran Dan Lohman will reveal what’s causing this staggering failure rate - and 3 strategies to help you avoid meeting the same fate.

Stop Feeling Like an ATM:

Turning Trade Promotions from Cash Burn into Cash Flow

According to Nielsen, 59% of promotions globally don’t break even. This is a cycle that can be broken. In Part 2 of this webinar series, we rejoin Dan Lohman for an interactive discussion on how to take the strategies shared in Part 1 and apply them towards getting more out of your promotional spending.

Master the Shelf:

A Blueprint to Flawless Execution in Trade Promotion Management

In Parts 1 and 2, the Master the Shelf webinar series focused on how to think differently about your approach with retailers – and how your promotional dollars are spent with them. In Part 3, we bring it full circle to cover what makes this mind shift pay off: flawless execution.

About the Speaker

Dan Lohman, Natural Industry Strategic Advisor

Dan Lohman is a CPG and Natural Industry Strategic Advisor. With 25 years of industry experience, he provides solutions to the top challenges brands and retailers face. His Brand Secrets and Strategies podcast is a popular natural products accelerator for food startups, healthy brands and retailers. Dan talks with well-known thought leaders, CEOs and founders of successful companies who candidly share insider secrets. A trusted recognized expert, speaker and trainer in the natural community, Dan’s podcast, articles, category management expertise, free resources and training courses are invaluable for brands and retailers seeking a competitive advantage and to grow sustainable sales.