As many noble founders do, Sam began running Phoodie all on his own while managing an initial Brand Ambassador team of 17. As the team grew, he resorted to using Google spreadsheets, Excel sheets and Wufoo to manage their programs.
However, with further growth this system proved unsustainable. Gaps in reporting and missing information couldn’t be explained, leading to confusion and miscommunication between employees and clients.
In 2017, Sam continued working to expand his agency reach across the nation by merging with field sales and merchandising company BASEMAKERS. It was at that point that he knew Phoodie was going to need a system that would empower them to scale.