Dr. James F. Richardson
Founder, Premium Growth Solutions, LLC
Author of Ramping Your Brand
There is an alternative to crawling slowly toward scale and to chasing unicorns in vain. It's called exponential growth. And it looks just like a quarter-pipe skate ramp. This growth curve has created some of the most iconic CPG brands of the modern era: Chobani, Kind, Skinnypop, Vita Coco and many more.
In this talk, Dr. Richardson shares highlights from his new book, based on years of research into the strategies, 4P patterns and consumer behavior that makes exponential growth possible. If you want your brand to grow fast for the long-term, you need to learn this material.
Dr. Richardson is founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue’s Nuts, Rebel Creamery, zaca recovery, and others. He also hosts his own podcast—Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator.