Did you know that for emerging brands, deductions are one of the best sources of information on actual trade spend performance? More importantly, they can also be a significant source of profit leakage if not managed properly.
Reconciling deductions taken by distributors and retailers is an inevitable part of managing your retail strategy. But as your brand grows, the quantity of deductions increases exponentially…and so do the potential losses. As much as 6% of deduction dollars are taken in error. In this webinar we'll explore basic, intermediate, and advanced deduction management processes - their advantages, disadvantages, and what it takes to execute each method.
Yuval is a CPG entrepreneur who co-founded Promomash in 2012 after facing a variety of retail execution challenges with his organic skincare brand, L’uvalla. Having walked a mile in his clients’ shoes, Yuval’s mission is to help emerging brands thrive on retail shelves with technology and services that will enable them to gain and keep a competitive advantage in the market.