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FREE WEBINAR

Deduction Management: Know Your Options, Payoffs, and Pitfalls

Did you know that for emerging brands, deductions are one of the best sources of information on actual trade spend performance? More importantly, they can also be a significant source of profit leakage if not managed properly.

Reconciling deductions taken by distributors and retailers is an inevitable part of managing your retail strategy. But as your brand grows, the quantity of deductions increases exponentially…and so do the potential losses. As much as 6% of deduction dollars are taken in error. In this webinar we'll explore basic, intermediate, and advanced deduction management processes - their advantages, disadvantages, and what it takes to execute each method.        

On-Demand Webinar

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After this webinar you'll walk away with...

  • An overview of the risks associated with lack of a good deduction management process
  • An understanding of the options available for managing deductions, along with the pros, cons and requirements for each approach
  • Ideas for how to manage deductions most effectively for your emerging brand
 

Speakers

 
Kurt
Kurt Kaiser
Sales VP
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Kurt is a CPG brand sales and trade marketing practitioner whose 20+ year career at Kimberly-Clark, Nielsen, and AFS Technologies has made him an expert in brand strategy, account planning, trade management, forecasting, promotion analysis, and business process improvement. At Promomash, he helps emerging brands prosper in retail with transformative tools and processes.
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Yuval Selik
CEO
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Yuval is a CPG entrepreneur who co-founded Promomash in 2012 after facing a variety of retail execution challenges with his organic skincare brand, L’uvalla. Having walked a mile in his clients’ shoes, Yuval’s mission is to help emerging brands thrive on retail shelves with technology and services that will enable them to gain and keep a competitive advantage in the market.