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Supporting Retail Growth with Demos in the Post-COVID Era

Featured Presenters: 
Jessica Shields
Founder, Health & Fitness Activations
Tina White
Head of Marketing, Brainiac Kids®

As grocery retailers prepare for the return of in-store demos, it's a great time for brands to evaluate and adapt their strategies given the new reality. Learn what demos post-COVID-19 are likely to look like, and how to maximize their effectiveness from both the agency's and the brand client's perspectives.


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After this webinar you'll walk away with...

  • An overview of the current outlook for in-store demo policies through the remainder of the year, and suggestions for how to adjust strategies accordingly
  • The fundamental but necessary planning steps required to maximize the effectiveness of any in-store demo
  • Key learnings and best practices based on the real-life example of brand Brainiac Kids' 2019 demo program

Featured Presenters

Jessica Shields
Jessica Shields
Health & Fitness Activations
Jessica founded Health and Fitness Activations in 2012 to focus on helping health-focused CPG brands go-to-market successfully. She has worked with brands such as Perfect Bar, Kodiak Cakes and Nordic Naturals. An active marathoner, Jessica is also a fellow UCLA alum.
Tina White
Tina White
Head of Marketing
Brainiac Kids™ 

Tina is a former triathlete with 15 years of experience in holistic brand marketing. Her
 CPG background includes working with household brands such as JM Smuckers, Del Monte, Milk Bone, Budweiser, and Stella Artois. Based in San Francisco, Tina is a UC Berkeley grad.