Presented

How 2020 Changed CPG Marketing & Promotion for Emerging Brands: A Panel Discussion

Previously Recorded Broadcast

FEATURED PANELISTS:
Ted Ning, Founder, Forum for Naturals
Betsy Frost, CMO, Dry Soda
Jeff Wong, CMO, Country Archer
Chris Ambarian, Co-Founder & CRO, Promomash

Last year transformed consumer shopping behavior like no other year before it. Suddenly, trends like online grocery shopping had gone from a convenience to an essential service. With less shoppers in stores, how did growing and emerging natural brands - already competing in a tough market to begin with - pivot their marketing and promotional strategies to follow the online migration? Are their newly-adopted strategies and tactics considered temporary, or here to stay?

Join us along with Ted Ning, CPG Entrepreneur and Founder of Forum for Naturals, as he leads an interactive discussion with natural brand CMOs who will be sharing their experiences on adapting new marketing strategies, partnerships, and leveraging new opportunities to reach shoppers.



On-Demand Webinar

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What you'll take away from the session:

 📢  Top new marketing & promotion trends
📅  How these trends are shaping longer-term strategies/planning
📈  What to watch for in 2021 and beyond
 

About the Panelists

 

 
Ted Ning
 
Ted Ning
Founder, Forum for Naturals
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Ted is a CPG and natural products thought leader, executive, and entrepreneur. Most notably, he architected and pioneered LOHAS, a brand and identifier for the $300B lifestyles of health and sustainability market. Today, Ted consults companies
on executive leadership, organizational strategy, management, and marketing. He is founder of Forum for Naturals, a membership group of CMOs who come together
to solve challenges.
Betsy Frost
 
Betsy Frost
CMO, Dry Soda
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Betsy is a CPG marketing executive with 16 years of experience launching brands, turning around established businesses, and managing full P&Ls, portfolios and strategic partnerships. Prior to her current role, she spent 14 years at General Mills in various marketing, brand management and director roles.
 
 
 
 
Jeff Wong
 
Jeff Wong
CMO, Country Archer
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Jeff has over 13 years of CPG Brand Management experience in North America and Asia, having spent most of his time in the Beauty and Skin and Food and Beverage categories with Pepsi and Unilever. In 2018, Jeff was included in Los Angeles’ '40 under 40' list of Brand Innovators.
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Chris Ambarian
Co-Founder & CRO, Promomash
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Chris studied engineering at UCLA, but quickly moved into a career in marketing, sales, and strategy, where he has over 35 years of experience. Most of that time has been at the VP- or C-level for manufacturing companies in excess of $500M in turnover, but he has also run go-to-market for several startups. In 2012 he co-founded Promomash along with Yuval Selik to help CPG entrepreneurs gain a competitive advantage in retail and promote better.