Many emerging natural brands, once on store shelves, spend a lot of money to stay there. Trade promotion spend is likely the largest controllable expense for a brand but it can quickly and easily get out of control without a plan of attack to optimize and manage it. Watch this on-demand webinar as our experts unpack the single most influential factor on a brand's success at the shelf and how to get a handle on it.
Yuval is a CPG entrepreneur who co-founded Promomash in 2012 after facing a variety of retail execution challenges with his organic skincare brand, L’uvalla. Having walked a mile in his clients’ shoes, Yuval’s mission is to help emerging brands thrive on retail shelves with technology and services that will enable them to gain and keep a competitive advantage in the market.