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 W E B I N A R   R E P L A Y 

Finding Whitespace in Your Brand & Channel Strategy

A Playbook for Retail, DTC, Amazon and Click & Brick

 F E A T U R E D  S P E A K E R 

Stephen Gaither
EVP of Growth & Strategy at 1o8 Agency 

The last six months, let alone the last three years have been a roller coaster ride for emerging and middle market CPGs. Channels and the associated spend and return are constantly changing and prioritizing between DTC, Amazon, Retail and Click & Brick. At the same time, the wild days of CPG investment and cheap debt are over. With working capital tighter than it’s ever been, margins and accountability to your spend are more important than ever.

In this webinar session, Stephen Gaither, EVP of Growth & Strategy at 1o8 shares best practices and case studies on brand strategy and finding the whitespace with syndicated data, direct to consumer approaches on LTV over ROAS, Amazon and marketplace, as well as click and brick strategies that work with attributable trade spend allocation versus marketing spend. This will provide you with a more holistic approach to your branding and channel strategy, spend and return.

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What you'll take away from this webinar...

  Using syndicated data to find white space with category & competition

 Package design that disrupts & creates a 1.5 second punch-in-the-face 

 DTC approaches for middle & bottom of funnel to increase LTV & AOV 

 Top of funnel approaches to optimize spend

 A two-path approach for Amazon integration

 Using click & brick to add value to retail

 F E A T U R E D   S P E A K E R 
Stephen Gaither
1o8 logo_purple2
Steve is the EVP of Growth and Strategy for 1o8, a creative-meets-commerce agency for CPG that focuses on brand strategy, creative and digital performance marketing. He was the founder of JB Chicago, a CPG focused branding and creative agency in 2000 with a client roster that included Unilever, Goodbelly and Dish Network.
Steve exited the agency to C.A. Fortune in 2019, where he ran the Branding unit and became CMO of the larger organization.  As a mentor at the Good Food Business Accelerator, ICNC, the Food Foundry, Chicagoland Food and Bev, and The Hatchery, his relationships with entrepreneurs led him to cofound the Windy City Troublemakers, an emerging brand meetup and podcast.
Steve was also a partner in Spiral Sun Ventures and Windy City Food Brands, where he and his fellow CPG experts provided the capital and go-to market strategies that help brands accelerate their growth.