CEO & Founder of Promomash
COO & Founder of Promomash
It’s what comes next that will determine whether you end up succeeding in retail. The vast majority of startups – over 80% – end up failing. In this on-demand webinar hosted by Foodbevy, Yuval & Chris will be sharing the information all failed CPGs wish they had.
Take control of what comes next: Trade Promotion.
It’s probably the biggest line item on your P&L. And if you don’t take control of it, the retail distribution channel will use it to literally drain your company dry. This is why Promomash exists – to help CPG entrepreneurs survive and thrive in retail by handling trade promotion more profitably and more effectively.
Yuval is CEO of Promomash, host of The 7 Hats Podcast and a former CPG entrepreneur. He founded Promomash after learning first-hand how challenging it can be for founders and executives to successfully launch a brand on store shelves - and keep it selling off the shelf profitably. Yuval’s mission is to help emerging CPG brands, founders and executives succeed along the growth journey.
Chris is COO and co-founder of Promomash. Having studied engineering at UCLA, he pivoted into a successful 35+ year career in marketing, sales, and strategy. Chris has held VP and C-level roles for companies in excess of $500M+ as well as several startups. In 2012 he joined forces with Yuval to help CPG entrepreneurs gain a competitive advantage in retail and promote better.