Getting product on the shelves is fantastic...but it's just the beginning.
It’s what comes next that will determine whether you end up succeeding in retail. The vast majority of startups – over 80% – end up failing. In this on-demand webinar hosted by Foodbevy, Yuval & Chris will be sharing the information all failed CPGs wish they had.
Take control of what comes next: Trade Promotion.
It’s probably the biggest line item on your P&L. And if you don’t take control of it, the retail distribution channel will use it to literally drain your company dry. This is why Promomash exists – to help CPG entrepreneurs survive and thrive in retail by handling trade promotion more profitably and more effectively.
Topics will include 👇
📈 Levers that can be pulled to manage Trade Promotion performance
🎯 Choosing the right objectives (growth, profit, velocity)
⛔ Obstacles in trade promotion to watch for (especially DEDUCTIONS)
😎 How doing trade promotion right can benefit your whole company
Yuval Selik
Chris Ambarian
